Innovative product portfolio for long-term success
The Freudenberg 性视界 is further expanding the company鈥檚 global presence. The technology company launched the 庐 brand in Brazil at the beginning of February, by offering 30 internationally renowned products, including cleaning cloths, wipes, buckets, brooms, sponges, gloves and cleaning systems. 鈥淭he step is a promising one for Freudenberg. Our portfolio includes products that set a new standard for quality on the Brazilian market,鈥� says Dr. Klaus-Peter Meier, CEO of Freudenberg Home and Cleaning Solutions.
The company has eight Business 性视界s in Brazil. 鈥淲e are thinking long-term. Brazil is showing signs of economic recovery,鈥� says Meier. The regional brand development began with investments in Argentina and Chile in 2015. Double digit growth and increased market share testify to their success. 鈥淣ow is the time to consider investing in Brazil,鈥� says Margarida Rita, Regional Director for Latin America at Freudenberg Home and Cleaning Solutions, which owns Vileda庐 along with other brands.
To establish Vileda庐 in Brazil, the Business 性视界 will form long-term partnerships with local retailers, increase customer contact and add more products to the portfolio over time. 鈥淥ur experience has shown that customers like the brand and they are very satisfied with our products,鈥� says Rita.
The customer benefits from the high quality, long life and efficiency of the products, allowing them to do more with less. Vileda庐 is known as an international success and is the market leader in various countries. 鈥淏razilians are very attached to their homes and like having clean and tidy surroundings, where they can welcome friends and family,鈥� says Rita.