Freudenberg Household Products LP signs final agreement to acquire Playtex庐 household gloves in the US
Freudenberg, the global technology company, is further expanding its household products business area. Freudenberg Household Products LP, known in the US for its leading floor care brand 庐, has signed a final agreement to acquire the Playtex庐 Gloves business from . Playtex庐 is the market leading household gloves brand in the US, and has been operating in the market for more than 65 years under the Living庐 and Handsaver庐 brands. The transaction is expected to be completed in the fourth quarter of this year.
鈥淭hrough this acquisition, we are continuing the growth strategy of Freudenberg Household Products in the US,鈥� says Tim Molek, President Americas of Freudenberg Household Products LP. 鈥淔reudenberg is already the global market leader in consumer household gloves. The acquisition of Playtex庐 Gloves will extend our global expertise and product assortment to the North American market.鈥�
Freudenberg`s Household Product business area is globally represented with well-known brands such as O-Cedar庐 and Vileda庐. In the US the main brand is O-Cedar庐 with a wide retail market distribution. Playtex庐 Household Gloves is America鈥檚 #1 glove brand that is well established with US consumers and has a strong retail base. 鈥淭hrough this acquisition, we will be creating significant added value for our customers and will be able to offer an even better, more innovative product range to consumers,鈥� Javier Sala, US General Manager of Freudenberg Household Products LP, explains.
Freudenberg Household Products LP is part of Freudenberg Home and Cleaning Solutions.
